AXIOMED
A Fresh Look For the Future of Spinal Surgery
Spinal fusions are so last century.
AxioMed was founded to advance the standard of care for patients with degenerative spine conditions by progressing spine technology beyond fusion.
Their flagship devices, the Freedom Cervical Disc and Freedom Lumbar Disc contain polymer cores, which are designed to provide the kind of stiffness similar to that found in healthy human discs. Like human discs, the cores are viscoelastic, which means they respond to different loads and loading rates the way a human spine does.
Logo Redesign
We started by updating the company logo, as seen below.
The new logo modernizes the company, makes it more approachable, but still retains the element of motion present in its previous mark.
Website Redesign
We also redesigned the AxioMed website using responsive design, to allow for a great experience on both desktop and mobile.
The website now communicates both AxioMed’s mission and technology in a clear, accessible manner, while providing great visuals to engage both surgeon and non-professional audiences.
Device Renderings
Finally, we created brand new 3D models of both the cervical and lumbar devices, to be used in promotional animations.