ASCEND GENE & CELL THERAPEUTICS
Launching a New Model for Gene & Cell Therapy Manufacturing
Ascend is building a home for people inspired by the possibilities of biological engineering.
We worked with Ascend to develop a cohesive visual identity that speaks to their mission of providing scalable manufacturing processes to support the next generation of biotech entrepreneurs.
Logo Design
We started by creating Ascend’s logo.
This logo speaks to the foundational support Ascend provides to its partners. Two arrow-like shapes overlap, creating a whole new shape that has depth and complexity, highlighting the importance collaboration is to the process of innovation.
Brand Colors
We established a modern and fresh color palette for the Ascend brand.
Bright colors and gradients communicate a forward looking, yet welcoming and approachable brand identity. Gradients showcase movement and momentum.
Single Page Website & Brand Application
We also designed the first iteration of the Ascend website using responsive design, to allow for a great experience on both desktop and mobile.
The website, in addition to newly created business collateral and gear, serves as a solid foundation for Ascend’s fundraising and recruiting efforts, as they build their new facilities and expand their footprint in the UK.
