2023 Biotech Design Trends

As we work our way through the first half of 2023, there are a number of visual design trends that are expected to dominate the biotech industry. Here are some of the key trends to keep an eye on:

 

 

Minimalism

Simple, clean designs will continue to be popular in the biotech industry, as more and more companies look to create a sense of professionalism and trustworthiness through their visual branding. This trend is all about using negative space effectively and letting the content speak for itself.

 

 

Futuristic & High-tech Elements

With the rapid pace of technological advancement in the biotech industry, there is a trend towards the use of futuristic and high-tech elements in visual design. This can include the use of sleek, modern typography, as well as the incorporation of advanced graphics and imagery.

 

 

Bold Color Palettes

While minimalism is still a popular trend, there is also a growing trend towards the use of bold, vibrant color palettes in the biotech industry. This is particularly evident in the use of gradients and other color transitions, which can add depth and interest to a design.

 

Data Visualization

With the increasing importance of data in the biotech industry, there is a trend towards the use of data visualization in visual design. This can help companies effectively communicate complex information and ideas in a clear and engaging way.

 

Sustainable Design

As environmental concerns become increasingly important, there is a trend towards sustainable design in the biotech industry. This includes the use of eco-friendly materials and processes, as well as designs that promote sustainability and conservation.

 

Overall, these are just a few of the visual design trends that are expected to dominate in the biotech industry in 2023. From minimalism and futuristic elements to bold color palettes and data visualization, there is a wide range of trends to choose from, depending on the look and feel you want to achieve with your design.

 
 

Do these trends sound promising and appealing to your team?

 
 
Brett Clair

Brett is a medical illustrator and animator, and founder of Living Thing. He’s worked for over a decade across many industries, including medical device, biotech, defense and academia.

https://www.livingthing.studio/
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Mechanism of Action: Animation for Healthcare & the Life Sciences